Rosé sales are soaring, and I certainly have something to do with that. On warm summer nights, when the sun doesn’t set until we’re well into dinner, it’s the wine I want. U.S. sales volume for rosé climbed 1433% (you read that right) between 2010 and 2020, according to data from bw166, a market research firm. Some attribute this phenomenal spike to the rise of Instagram. What’s prettier than pink wine? Well, pink wine with a cheese board, if you ask me.